Direction, Compositing and motion graphics: INK
VFX: RED RING
The trade of diamonds is one of DMCC’s most acclaimed success stories and a source of inspiration. Diamonds are one of the earth’s most precious creations. Diamonds are the hardest natural material known to man - born at the beginning of time and last for eternity. Diamonds blend beauty with strength and their value is enduring. Like diamonds, beauty, strength, value & endurance inspire the design and enable the creation of a 21st century landmark district featuring The Dubai Diamond - BURJ2020.
BURJ2020 will be an iconic addition to Dubai’s skyline and will stand in powerful harmony with the Burj Khalifa.
The design for the shape of the tower and its angular facade are inspired by diamonds. In daylight, details of the curtain wall are designed to capture and reflect sunlight to give the structure a softly illuminated glow that changes given the position of the sun. At night, the building comes to life with exterior lighting that highlights the faceted design together with an internally illuminated diamond crown.